brand identity

PepsiCo’s packaged oats brand Quaker has revealed a new brand identity in the Indian market switching to a new logo representing the brand globally.

“For the first time since its launch in the country, the brand has changed its packaging design and adopted the new global logo. With ‘technology’ taking centre stage, the new-look Quaker Oats pack comes with a QR code for the digital-savvy consumers that gives easy access to Quaker’s Content Hub—a platform with a variety of nourishing and scrumptious oats recipes —on YouTube," PepsiCo India said in a statement Monday.

The work is designed to create a visual love letter to NYC, which Pepsi is very much a part of, both in the literal sense, as its headquarters are based there, but also symbolically.

“Pepsi and NYC both live boldly and unapologetically, in the most refreshingly authentic way,” says Deborah Lynne Kugler, PepsiCo Beverages North America senior design manager.