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Boombox-Inspired Shippers Reinforce ‘Soda with Soul’ Proposition

08 Jun 2020
Yukta Arora
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Dalston’s, a London-based company that first launched its craft soda products in a culturally-rich music venue called Passing Clouds near Kingsland Road, Dalston in East London, has positioned itself as “Soda with Soul.” While the tagline reinforces the brand’s musical roots, it also taps into Dalston’s community-focused ethos and its products’ real ingredients, which it says are at the heart of its soft drinks. Says Dalston’s, “…they’re refreshingly responsible—out to do the right thing for our planet and people. Because ours is soda with soul.
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