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blind and partially sighted people

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Canadian company builds a better box of chocolates using braille

03 Jan 2022
Press Packagin…
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A move by a Canadian chocolate maker to produce packaging for blind and partially sighted people is one of several campaigns this year by companies trying to make their products more accessible to people with disabilities (PWD).

Purdys Chcolatier created a holiday box of chocolates this Christmas with both a braille label and a braille legend for the chocolates inside.

"When it first launched online and in select shops, it sold out within a matter of hours," Julia Cho, the brand's marketing manager, said from its Vancouver factory.

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