beauty packaging

ne option includes the Eco-friendly Clear Bag, which is made of Polyvinyl Alcohol (known as PVA), starch, glycerin and water, and is considered a “green” plastic bag. 

The bag is water soluble, biodegradable, compostable, environmentally-safe and has eco-friendly printing.                 

The brand is also is also replacing the bubble wrap inside the e-commerce packaging with more environmental-friendly honeycomb wrap and stuffing paper. The new cushioning honeycomb wrap is made of Kraft paper and is 100% recyclable. 

Its formulas honor ingredients of natural origin that are renewable and have reduced environmental impact. They contain up to 97% ingredients of natural origin*** without compromising effectiveness, safety or sensory quality. The eco-design packaging includes sustainable Sulapac material, and faithful to the House of CHANEL’s exacting standards, every detail was considered.

Decreasing the use of virgin plastic
This November, the brand has started introducing five shampoo and conditioner collections in primary packaging made from Eastman Renew resins with 50% certified recycled plastic. Five Herbal Essences bio:renew sulfate-free collections, including the Aloe Vera lineup, will be upgraded to Eastman Renew materials beginning this month. These will be followed by two new collections coming to market in January 2022. These new packages will also include standardized How2Recycle® labels to clarify recycling instructions and encourage recycling