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Unilever to remove ‘normal’ from packaging, ads of beauty & personal care brands

10 Mar 2021
Grania Jain
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Consumer goods giant Unilever on Tuesday said it is set to remove the word "normal" from the packaging and advertising of all its beauty and personal care brands, to make its campaigns more inclusive. The company also plans to stop digitally altering a person’s body shape and skin colour in its commercials as it moves to a more equitable idea of promoting beauty products.

The move comes as consumers the world over seek greater inclusivity from the brands they purchase.

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