4Rs

The Consumer Health Division of Bayer, which owns global brands including Aspirin, Bepanthen, Claritin, and Elevit, has collaborated with partner, yet2, to launch a sustainable packaging Innovation Challenge. Bayer invites innovators and technologists to share sustainable packaging materials, including biodegradable or compostable, flexible and rigid packaging solutions, for use in packaging Bayer’s consumer healthcare products. This challenge will accelerate Bayer’s efforts to reach a target of 100% of Consumer Health packaging to be recyclable or reusable by 2030.

This step change on packaging will commence on a 12-week trial basis in 100 stores, with plans to roll out the changes to more products if successful. As one of Ireland’s favourite grocery items this change will have a significant impact on reducing plastic waste.