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Wishcycling—the act of putting packaging in recycling bins and hoping for the best, rather than knowing it's recyclable—is something households are doing due to confusing product labels and differing recycling facilities around the country, experts warn.

The academics behind Lancaster University's Plastic Packaging in People's Lives (PPiPL) project have been working hand-in-hand with supermarkets, businesses, charities and waste management companies for the last 3.5 years to explore the ins and outs of how the UK thinks and acts when it comes to plastic food packaging.

Horlicks Kids Chocoland represents the malted drink brand’s first foray into the young family market. High in 10 vitamins and minerals, the add milk beverage “is designed to deliver malty goodness to the next generation of Horlicks shoppers”.

Into the Light created a colourful vibrant brand world to inspire children’s imaginations. This includes a suite of playful assets including chocolate lollipop trees and icecream mountains which can be used across all touchpoints from packaging design to social media and comms.

“Art serves as a potent medium for Absolut due to its ability to evoke emotions, spark conversations and challenge dimensions,” says Deb Dasgupta, vice-president global marketing for Absolut Vodka. Art has long played an important part in the brand’s creative expression. For Absolut, it’s about more than visual beauty. It holds the power to unite people; to enable them to connect regardless of differences, or distances worldwide.

McCain partnered with BrandOpus, a global brand design agency, to execute the new McCain look and feel, further strengthening the brands consistency and memorability.

The redesign began with the core Cisk Lager, recognised for its signature yellow branding, and its low-calorie variant, Cisk Excel. Following the success of these initial redesigns, bluemarlin extended the new visual system across the entire Cisk range, which includes Cisk 0.0%, Cisk Pilsner, Cisk Premium, Cisk Strong, Cisk Extra Strong and the innovative Cisk Chill range.