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The multinational manufacturer is giving the iconic confectionary brand a revitalised identity by collaborating with brand expression agency Taxi Studio.

The packaging redesign is being put in place to reinforce Celebrations as a treat choice for the whole year round – not just for Christmas.

Taxi Studio believes the label struggled to retain relevancy in a market that has become increasingly crowded.

Overshadowed by constituent brands, the design team saw the need to bring Celebrations into its own unique identity to drive more equity into the brand.

The overhaul of the packaging and packaging waste directive, due on 30 November, promises to be far-reaching.

A draft of the proposal, seen by EURACTIV, includes mandatory recycled content targets for plastics, new ecodesign criteria to make products more easily recyclable, as well as a renewed push to put in place deposit return schemes for used items.

For the first time in the region, SIG is presenting its expanded portfolio of market-leading sustainable packaging solutions at Gulfood. Debuting at Gulfood, bag-in-box and spouted pouch solutions for retail, institutional and industrial applications will be on display amongst SIG’s extended line-up of its next-generation packaging that allows customers to create new possibilities for differentiation, convenience, premiumisation, and flexibility.

Owned by the Austrian Greiner AG since 2006, the plastics firm, formerly known as Wilsanco, is one of the north’s most prolific manufacturers.

Despite being responsible for creating packaging for many of our best known consumer goods, from the Quality Street box to virtually all locally sourced yoghurt products, Greiner has maintained a relatively low profile in recent years.

But that’s now changing as part of a new investment programme that has seen the family-owned company announce plans to invest another £10 million in expanding its operations here.

Assam Chief Minister Himanta Biswa Sarma on Tuesday urged the youth of the state to focus on processing and packaging of agriculture produces and items.

He said various produces from the state are in high demand globally and proper processing and packaging will ensure even more endorsement of these products.

Sarma was speaking after inaugurating a 5,000 metric-tonne-capacity cold-storage facility at Chaygaon and a fruit-processing centre at the food-processing park at Satabari, both under Kamrup district.

• Combination of Cryovac and Liquibox to accelerate the growth of sustainable packaging solutions for the $3 Trillion Fluids & Liquids industry
• Highly strategic transaction powers SEE’s vision to become a world-class, digitally-driven company automating sustainable packaging solutions
• Liquibox is a global leader in Bag-in-Box solutions and engineered fitments and dispensers
• Liquibox estimated full year 2022 revenue and Adj.

While Shein applies a data-driven approach to improve efficiency for clothing manufacturing, Pacdora is doing something similar for packaging, from design all the way to production.

The European Commission wants to reduce the environmental impact of packaging by mandating that producers use a minimum amount of recycled plastic in new packaging placed on the market.

Only 5% of plastic in packaging came from recycled sources in 2019, according to industry group Plastics Europe. And recyclers face an uphill battle to sell secondary materials in a market dominated by cheaper and higher-quality virgin supplies.