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James Charles Uses Artist Tubes & Paint Cans for Makeup Packaging

10 Aug 2023
Grania Jain
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James Charles—who broke into the beauty business as CoverGirl's first "Cover Boy"—has launched Painted by James Charles, a brand with innovative packaging. 

"Create Paint" is the brand's signature product. The high-pigment makeup is in tubes resembling an artist's paint tube. The vivid colors are designed to mix and apply with a brush.

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Jolly Rancher Gummies Teams Up with Local Artists for Bold New Street Art-Inspired Packaging

04 Aug 2023
Grania Jain
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Today, Jolly Rancher Gummies will also unveil murals in each of the artists' cities (NYC, LA and Miami) to bring the packaging to life and deliver a touch of playful, vibrant expression to local neighborhoods. An additional mural by Kid Wiseman will appear in Bentonville, AR on June 2. Each lively, large-scale piece of art combines the artists' unique creative approach, the culture of their community and Jolly Rancher Gummies' vivid colors and classic characters. 

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Recycled packaging board prices drop again in China while ivory board and fine paper price hikes announced

03 Aug 2023
Grania Jain
Profile picture for user GraniaJain

In China, sluggish demand and excessive supply have weighed on prices for recycled containerboard and cartonboard again in July and forced some mills to curtail production, while producers of virgin fiber-based ivory board and fine paper have instigated hikes in a bid to halt the sharp price declines seen in recent months.

July is supposed to be the start of the traditional peak season for the packaging industry in China, with board demand usually picking up – driven by both domestic and overseas orders related to various festivals in the second half of the year.

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Lucozade’s packaging redesign boosts purchase intent by increasing bottle sleeve transparency

03 Aug 2023
Grania Jain
Profile picture for user GraniaJain

As per consumer feedback, the new transparent sleeves are expected to enhance product visibility on store shelves and act as a driving force for potential customers to make a purchase. These improved sleeves will be incorporated across all Lucozade Energy Orange and Lucozade Energy Original bottles in 380ml, 500ml, and 900ml sizes, both for individual sales and multipacks. Furthermore, the other Lucozade Energy flavors are also slated to adopt the new packaging design in the coming time.

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Government announces ‘new’ waste reduction programme

02 Aug 2023
Grania Jain
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The programme, called ‘Maximising Resources, Minimising Waste’, is said to bring together a range of measures across seven sectors to boost the circular economy.

“We mean business when it comes to preventing waste,” said environment minister Rebecca Pow. “We’re targeting the sectors responsible for the biggest impacts on the environment, and working with business to take the right steps for better use of our precious resources.”

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How Yash Pakka is making sustainable packaging a reality in India

31 Jul 2023
Grania Jain
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Plastic outnumbers sea life by six to one right now. In other words, every single square mile of ocean contains around 46,000 pieces of plastic, most of which can take anywhere between a few decades to a few centuries to completely decompose. The UN Environment Programme (UNEP) estimates that more than $100 billion are lost annually in sorting and processing plastic packaging waste. In India, where the journey of plastic began in earnest in the late 1950s, the consumption of plastic packaging has grown by 200 per cent in the last 10 years.

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PayU and Prosus champion sustainable packaging solutions in India with new report

29 Jul 2023
Grania Jain
Profile picture for user GraniaJain

The report also defines 10 Golden Rules that e-commerce and delivery platforms can implement to tackle the issue of packaging waste and remove barriers to making sustainability a scalable option for business in India. Specifically, the report addresses how businesses can reduce packaging waste, increase recycling rates, and foster innovation in regenerative materials, thereby contributing to a greener and more sustainable future. 

The 10 Golden Rules defined in the Scaling Sustainable Packaging report are:

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BREEZER GLOBAL REBRAND

29 Jul 2023
Grania Jain
Profile picture for user GraniaJain

Independent spirits brand design agency Knockout was tasked with creating a renewed global identity that united Breezer worldwide to recruit the next generation of drinkers. The full scope of the project included packaging, POS, in-store activation and OOH advertising.

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Actual Veggies expands to Whole Foods with refreshed packaging

28 Jul 2023
Grania Jain
Profile picture for user GraniaJain

The brand’s thick-cut patties, formulated with whole beans, vegetables and spices, are typically packed in two-count trays and merchandised alongside fresh meat in hundreds of retail outlets across the country, including Kroger, Wegmans, and The Fresh Market. Additionally, its offerings are available to order online through platforms such as Hungryroot, ButcherBox, Purple Carrot and Imperfect Foods and Misfits Market.

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Feds crack down on edibles ‘almost identical’ to Cheetos, Oreos and other kid favorites

28 Jul 2023
Grania Jain
Profile picture for user GraniaJain

The Federal Trade Commission and Food and Drug Administration announced Wednesday that cease and desist letters went to six companies accused of manufacturing the intoxicating products “in packaging almost identical to many snacks and candy children eat, including Doritos tortilla chips, Cheetos cheese-flavored snacks, and Nerds candy.”

Images of the THC-laden snacks show font and packaging art closely mimicking the candy and chip brands:

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