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Pringles® are already out-of-this-world delicious, but now they're out-of-the-can and into the bag for a whole new way to enjoy the iconic crisps. The snacking masterminds at Pringles are bringing flavor mastery to an entirely new format with its first-ever puffed offering – Pringles Mingles – a puffy, irresistibly delicious and shareable snacking experience unlike one you've ever had from Pringles.

Storytelling isn’t just a marketing tool; it’s the heartbeat of your brand. I

It’s what forges deep connections with your audience and ensures your brand stands the test of time.Imagine the magic of a carefully crafted narrative transforming your brand into an unforgettable experience for your customers.

Today, we invite you to embark on a journey of storytelling with us.

Let our Design Services team assist you in crafting a brand narrative that resonates with your audience and leaves a lasting impact.

Pune-based Serum Institute of India (SII) stopped manufacturing its anti-Covid-19 vaccine Covishield in 2021, according to a statement issued by the company on Wednesday after British-Swedish pharmaceutical manufacturer AstraZeneca announced it was withdrawing its vaccine against Covid, Vaxzevria, due to “commercial reasons” as demand for it decreased globally.

Serum Institute of India locally manufactured Oxford-AstraZeneca Covid-19 vaccine under the brand name Covishield.

Client research showed that Tropico’s target audience look for a momentary escape from the daily grind over their lunch break. With this in mind, Coley Porter Bell’s creative strategy aimed to provide a moment of mental and physical refreshment, whilst still being recognisably Tropico.

The ban, unveiled by Prime Minister Rishi Sunak during a school visit recently, follows a consultation initiated by the government last October. The consultation indicated a threefold increase in children using vapes over the past three years, with 9% of 11 to 15-year-olds now reported as users.

Disposable vapes have been identified as a primary driver behind this trend, with their appeal and ease of access contributing to popularity among underage users. The ban aims to curb this accessibility and reduce the allure of vaping products among young people.

Going back 30 years ago, candy colossus Skittles debuted the slogan “Taste the Rainbow,” which has since become one of advertising’s longest-running campaigns.

But while slogans can last for generations, brand packaging usually can’t. The encroachment of visual stimuli via social media, competition from rival confectionary brands and other forces prompted the brass at Mars Wrigley to launch a packaging refresh, which makes its E.U. debut today. (An American rollout comes next year.)

By scanning the AQR code on the front-of-pack, shoppers can access the Be My Eyes app, connecting them to a volunteer for live cooking instructions or to a virtual AI-chat bot utilizing Chat GPT-4 capabilities to address recipe or cooking questions.

The FMCG giant will use the AQR codes to provide product information such as usage direction, recycling and ingredient information and nutritional value, interacting with standard smartphone accessibility through the Be My Eyes app to share information via audio description or displaying information in larger text.