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For consumer-packaged goods companies, brand recognition is everything. And once they have it, they don’t want to lose it.

When consumers think “Capri Sun” they picture a silvery iconic pouch enjoyed by several generations of on-the-go kids. That mental image includes an attached straw that’s punched through the pouch.

Sony has removed the 8K logo from retail PlayStation 5 packaging, seemingly walking back the notion that its current-gen gaming console will ever be able to output in the high-res standard. Meanwhile, the possibility of a PS5 Pro arriving as soon as late this year becomes ever stronger.

When Sony launched the PlayStation 5 in late 2020, an accompanying FAQ noted the console was compatible with 8K displays. Sony further said that after a future system software update, the system would be able to output resolutions up to 8K once content was available.

Nerada Tea is a reputable brand in Australia, celebrated for its premium tea and herbal infusions, with over 50 years of expertise.

The tweak to the design was aimed at repositioning Nerada to emphasise its craftsmanship, expertise and aligning with Australia’s adventurous spirit.

Packaging design played a key role in enhancing brand visibility and recognition on shelves.

Dairy Milk bars are a staple on British supermarket shelves.

Cadbury has made a change shoppers are sure to love as it brings back seven of its classic packaging designs.

The British chocolatier has picked some of its most iconic packaging designs from 1915 through to now.

The chocolates will be sold in 180 grams bars for £2 from this week.

Many Britons will be able to enjoy some nostalgia and find the designs they may have loved growing up.

Packaging from 1915, 1940, 1961, 1980, 1993 and 2003 will join its 2024 packaging.

The recently concluded Packaging Design Awards recognized the ingenuity of young students in sustainable and industry-standard pasalubong (souvenir) packaging designs for diverse Micro, Small, and Medium Enterprises (MSMEs) from different regions in the Philippines.

Co-presented by Fedrigoni Asia Ltd. and Prestige Quality Paper Products, producers of premium eco-friendly specialty paper for publishing, arts, and packaging, the initiative was organized by the Industrial Design Program of the De La Salle-College of Saint Benilde (DLS-CSB).

This Halloween, Chobani is taking consumers trick or treating — virtually — with the help of interactive packaging for Chobani Flip Greek yogurt. A Quick Response (QR) code on the secondary packaging gives consumers access to the augmented reality (AR) Halloween experience, which offers physical and digital treats.

The code is printed on paperboard overwraps for Chobani Flip four-packs. The special-edition overwraps are also printed with Halloween imagery. But the real chills and thrills start when consumers use their mobile phone to scan the QR code.

When it comes to gift tags, there are two main schools of thought: on one end you have those who finish their Christmas present shopping by the end of November who obviously also have made sure to buy specially matching gift tags.

At the other end of the spectrum, there are the less organised amongst us - those who simply cut strips of flimsy wrapping paper from the sheet as a panic-stricken last-minute gift tag that will just have to do because you've run out of time as the clock ticks ever closer to Christmas Day.

HP and Canva have announced a groundbreaking collaboration to offer unique design-to-print services and experiences to over 185 million monthly Canva users via HP Print Service Providers (PSPs) worldwide. This global, multi-year partnership aims to deliver an accessible, scalable, and sustainable printing experience to Canva's extensive customer base, with localized printing options facilitated by the HP PrintOS Suite automation. This will accelerate the onboarding process and increase new print volume for HP’s integrated network of PSPs.

Unauthorized bios or portrayals usually mean someone’s going to get less-than flattering treatment.

What happens when the fictional portrayal is a movie parody around a brand owner’s iconic product, for example, Kellanova's Pop-Tarts?

National diplomats have endorsed a new European law on packaging waste, including provisions that would hold overseas producers to EU environmental standards on plastic recycling at the risk of losing market access.

European Commission trade officials had taken the unusual step of lobbying governments directly to reject a so-called mirror clause in the draft law, warning of a serious potential impact on international commerce and diplomatic complications.