Bluemarlin has orchestrated the packaging design for Colgate’s new range of toothpaste targeting children of varying ages.
The agency ensured precise messaging, enabling parents to select the right product for their kids’ needs, explicitly indicating age suitability and highlighting key benefits directly on the packaging.
These packs showcase the ‘brand world’ integrating characters from Colgate’s Smile O’Clock multiplatform educational campaign, designed to captivate kids.