Package design for a new consumer product is as important as the product inside. This article will present a brief roadmap for designing the package for optimum effectiveness. Ideally the package designer will be a professional with strong consumer products experience
Except for the product itself, there is nothing more important to a product&rsquos success than having a hardworking, truly sales generating package. If the package is not designed right, the trade will never buy the product and the consumer will never try it. The first section of this article reviews a typical design process.
