The operational model for charities in this country is an ideal candidate for disruptive innovation. It strikes me as odd that charities, the organizations that really have the least to spend on marketing, spend such inordinate amounts of money and time on marketing to raise money. Does spending lots of money on fundraising actually work let&39s stop for a moment and look at how aip defines acceptable charity performance spending 60 or more of a charity&39s budget on programs, and spending 35 or less to raise 100 in public support
