SHRINKFLATION

SHRINKFLATION

24 Jan 2023
Sandeep Goyal
SHRINKFLATION

Another week, another buzz word. In this blog, we’ll dig deep into the phenomenon of “shrinkflation” – the brainchild of 2022’s monster inflation.
Shrinkflation, also known as downsizing, is practiced to counteract the rising costs of ingredients, packaging, labour and transportation. In other words, to mask the effect of high-cost pressures and maintain lower prices, brands choose to “redesign” their packaging and marginally reduce packaging sizes without changing prices. 

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‘Packaging Design category

“BETTER FUTURE”: INNOVIA FILMS UNVEILS NEW COMMUNICATION CAMPAIGN

24 Jan 2023
prpackagingcon…

•    Campaign underpins the importance of material science in creating more sustainable packages for consumers
•    Highlighting 90 years of Innovia being dedicated to innovation and progress

Innovia Films just announced the launch of their new communication campaign “Better Future”. The campaign underpins Innovia‘s role in creating better and more sustainable and recyclable materials for the future, which are used in consumer packaging, labels and for graphic films. Their long history in being a global innovator – and the leading manufacturer of BOPP (polypropylene) film.

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labels and packaging
EMBOSSING

Embossing, Debossing and Foil Stamping

16 Jan 2023
Sandeep Goyal
EMBOSSING

Printing embellishments and bespoke finishes are usually factored into the design of luxury goods packaging to improve shelf presence and mirror the quality that is promised by the price point. Big-ticket items such as watches and perfumes, especially when marketed to an audience that seeks opulence and regality in appearance, need to meet the expectations of their customers with apropos branding and packaging.

Many different techniques are used to beautify packaging – those that add more dimensions and textures.

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luxury goods

Nam Viet Barcode improves corona quality with Vetaphone - starting with its new Bobst

12 Jan 2023
prpackagingcon…

Nam Viet Barcode has established a high-quality reputation in the Vietnamese market since it was created by its General Director, Mr Tran Hoai Nhan in 2008.  Located in Hi Chi Minh City, with additional offices in Thu Dau Mot City and Bac Ninh City, as well as Phnom Penh in Cambodia, the company started out as an import and trading company for barcode printing materials in both the industrial and non-industrial sectors. 

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barcode technology

PackMach Asia Expo- 2023

09 Jan 2023
Aditya Panwar

PackMach Asia Expo, an international trade show for packaging and processing, is jointly organized by The Institute of Packaging Machinery Manufacturers of India(IPMMI), and Messe Muenchen India. It is supported by a renowned body - the PHD Chamber of Commerce International (PHDCCI) which acts as an industry partner.

The PackMach Asia Expo will provide a robust platform for the packaging sector. This exhibition will feature new products and technologies, as well as segments such as packaging, logistics, and supply chain.

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Ramyeon maker to adopt water-soluble ink-based eco-friendly packaging

04 Jan 2023
prpackagingcon…

South Korea with an annual average instant noodle consumption of some 3.7 billion units is a heaven for Ramyeon lovers. The most popular kind of Ramyeon in 2022 is "Shinramyun" (9.8 percent) made by food ingredient maker Nongshim. Ottogi's bestseller "Jin ramen" (9.33 percent) was ranked sixth on South Korea's instant noodle popularity chart in 2022, according to pollster Nielsen IQ Korea.

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Redefine Meat hails 3D printing technology as it unveils new product range

28 Dec 2022
Press Packagin…

The range, developed with feedback from leading chefs and butchers in Europe, includes a premium restaurant-style burger; an artisan sausage; a meaty puff pastry cigar designed with the hospitality industry in mind; a ‘versatile’ ground beef developed for high-quality restaurants and open flame grilling; and a lamb kebab developed for over two years ‘in stealth mode’.

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Crunch, Butterfinger & Baby Ruth release limited edition bars to support children’s hospitals

23 Dec 2022
Press Packagin…

The new packages each feature a piece of artwork drawn by various CMN Hospitals Champions, who are child ambassadors that advocate for the charitable need of children’s hospitals across the United States. The creative images on the bars are meant to represent an imaginative, fond or memorable moment in their lives.

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DEHN moves to digital platemaking with new ThermoFlexX imager

21 Dec 2022
prpackagingcon…

The German electrical engineering company has digitalized the imaging process with the installation of an XSYS ThermoFlexX 30 for the production of pad printing plates. The conversion from analogue to digital has drastically reduced the throughput time and increased consistency and quality thanks to the highly innovative technical characteristics of the new solution.

Accelerating production with digital imaging

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sleeves

Siegwerk launches new TMPTA-free UV offset series for paper, board and plastic substrates

15 Dec 2022
prpackagingcon…

With its new SICURA Litho Pack series, Siegwerk offers versatile, low odor UV offset inks and varnishes for paper, board and various plastic substrates. The CMR-free series presents excellent deinkability properties and will replace the company’s bestselling SICURA Plast SP series going forward.

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