A canadian company, dr vie inc, has chosen sustainable and compostable natureflex&trade from innovia films to wrap its entire range of nutritional &ldquosuperfood&rdquo products. Based in montréal, québec, dr vie inc is a familyowned business managed by a mother and daughter team. A family history of ill health inspired their mission to create powerful lowallergenic superfoods that stimulate wellness, enhance a feeling of wellbeing and prevent illness. The company&rsquos 100 allnatural products are lowglycemic, high in antioxidants, essential omegas and fatty acids. The product line includes a variety of pure cacao products, antioxidantrich goji berry and acai berry raw chocolate bars, sports nutrition bars and frozen desserts. Dr vie inc has recently partnered with a global team of elite sports, ironman and olympic team coaches and their products are now available worldwide online to athletes, in addition to canadian health food, sports, wellness centres and speciality stores. Dr vie inc individually cuts and shapes the roll of natureflex&trade film to wrap each product at their factory. According to company founder, dr vie, natureflex&trade is an ideal packaging choice, "our company&rsquos goal is to promote wellness, optimise individual performance and protect the planet in the process. Natureflex&trade is fully sustainable and aligns beautifully with our core values&rdquo. The dr vie products are wrapped in metallised natureflex&trade nm. Natureflex&trade nm is a unique cellulosebased film, manufactured from renewable wood pulp and metallised inhouse. It is the only metallised biodegradable film suitable for home composting because the level of metal is so small &ndash less than 0.02 which slows the film&rsquos biodegradation by a matter of days but does not interfere with its biodegradability in any other way. Modified coatings ensure excellent metal laydown and adhesion providing a very high moisture barrier with a transmission rate of less than 10gm²day 38degc, 90 rh. It is this high barrier that keeps the dr vie products in premium condition. Natureflex&trade films are certified to meet both the american astm d6400 and european en13432 standards for compostable packaging. The woodpulp is sourced from managed plantations from referenced suppliers operating good forestry principals fsc or equivalent. Natureflex&trade films typically have a renewable biobased content of some 95 by weight of material. &ldquonatureflex&trade is a highly versatile packaging film,&rdquo stated roslyn smith, innovia films&rsquo sales & marketing manager, americas &ldquoit is non oilbased, offers a technical performance second to none including good moisture barrier, excellent aroma barrier, deadfold and antistatic properties, high gloss and transparency, resistance to grease and oil and a wide heatseal range. We are pleased to support dr vie by providing packaging that aligns with their core values of environmental and social responsibility.&rdquo for further information please contact patricia potts, global communications manager zena bergmann, pr assistantinnovia films ltd, r & d centre, wigton, cumbria, ca7 9xx, uk tel 44 0 16973 42281 fax 44 0 16973 41452 email patricia.potts@innoviafilms.com zena.bergmann@innoviafilms.com www.innoviafilms.com for more information on dr vie inc visit www.drvieinc.com a selection of the athletesteams currently using dr viesports products1. Ironguides official global training coaches for dr vie inc with ironman and triathlon athletes2. Evan guthrie consumes dr viesports and will be representing canada in the uci mountain bike world championships in canberra, australia in september1. Syl corbett, team canada mountain running champion consumes dr viesports representing canada in italy in september2. Okanagan total restoration cycling team consumes dr viesports cyclists in canada summer games 20093. Jaysee anderson, canadian snowboard champion winter 2010 olympics natureflex&trade is a registered trademark of innovia films group. Innovia films ltd, is a major producer of biaxially oriented polypropylene bopp and cellulose cellophane&trade films with production sites in the uk, usa, belgium and australia. It holds a leading global position in the markets for labels and security films, coated packaging, overwrap and biodegradable and compostable films. The latter, under the brandname natureflex&trade, made innovia the first film company globally to carry a product range that offsets the residual carbonbalance.
