To mark 46 years of sona we are happy to present our refreshed brand identity that reflects our bright outlook. Sona commercial pvt ltd, the market leader in fine paper has unveiled its new brand identity. The main objective of this exercise is to mark the evolution of our company through the last 46 years and to reaffirm the position of sona, its diverse product portfolio, business philosophy and customer orientation. It is felt that, as the company has undergone several upgradations, an old logo representing the pin wheel, was also due for renewal.
Additionally the signature did not communicate that sona is a paper company. Keeping in mind that most of the communication is sent to designers, corporates and printers who have a discerning eye, it was important for the logo to be unique, cutting edge and innovative.
Retaining the idea of the pinwheel symbol, the new mnemonic transforms the personality of sona into one that is creative, energetic and youthful. A descriptor has been added to effectively communicate the business of the company. The new signature uses a custom designed sans serif font that reflects the modern outlook of the company. The new signature is strong and distinctive with the presence to establish sona as the overarching brand that encompasses international paper brands like cordenons, lenzing, hansol, won bang, arctic paper and any others to come in future.
The new logo has been designed by new delhi based studio gopika chowfla design a boutique design firm led by creative director, gopika chowfla. Commenting on sona&rsquos new brand identity, gopika, shares, "we just designed something that we would like to see as designers&rdquo for the record, sona papers is one of the most admired names in the area of fine paper business. With the vision to bring value in every paper need, sona has been successfully winning millions of heart by offering its innovative range of paper to some of the most renowned job done in the market.
Be it world famous kingfisher&rsquos annual calendar, shilpa shetty marriage invitation card or rolls royce corporate brochure, sona papers has been back of the scene. Raju suneja, director, sona commercial pvt ltd, says, "we wanted to give it a modern feel without changing our core identity. Sona understands the consumer&rsquos diversified need and strongly believes the paper as a prominent medium of graphic communication. Over the years sona has been consistently meeting the requirement of designers, individual customers, corporate houses and printers. The new logo is the true expression of our business nature where we infuse value into graphic communication. With this transformation, sona aims to strengthen the brand and unlock its value for clients.&rdquo company info &ndash sona commercial pvt ltd is the market leader deals into fine paper, recycled paper, dry grey boards and many more variants of paper categories.
Established in 1966, sona has been the name of high repute for introducing new and innovative range of specialty papers to its customers. Today it has the pride association of world&rsquos leading paper mills and enjoying the sole distribution and marketing rights of world&rsquos finest paper in india & overseas markets. At present company is having one of the biggest product portfolio in its category with association of cordenons super premium fine papers from italy, lenzing 100 recycled paper from austria, montblanc bulk fine paper from hansol, korea, won bang grey dry board from korea & newly added munken fine papers from arctic paper, sweden.
To name a few, sona client list comprising all most every industry ranging from fortune 500 companies to smes, high profile individual designers jj valaya or photographer like dabboo ratnani to government ministries or national and international agencies, sona has been the 1st choice as and when any prestigious work pops up where the finest paper is required. Headquartered in new delhi, india, sona has its country wide operation in mumbai, chennai, bangalore, ahmedabad, pune, kolkata, hyderabad, jaipur and delhi. Besides, india, the company has its presence in dubai, abu dhabi, muscat oman, qatar, bahrain, mauritius, pakistan, sri lanka & bangladesh.
