Supplements brand Solgar® succeeds in introducing a high-end promotional bundle pack on retail shelves while staying true to its iconic, apothecary style bottles.
Brief
The battle for consumers’ choice on retail shelves is lost or won within moments, proving the importance of successful packaging. For this reason, Solgar® was on the look-out for an improved promotional packaging solution that would successfully bundle 2 bottles in 1 pack and draw consumer’s attention on retail shelves. In addition, the new packaging would also need to offer a more premium product experience and provide excellent product visibility.
Strong Shelf Presence
Burgopak interpreted these requirements into a ‘left & right’ pack using their patented sliding mechanism to combine 2 different sized products in a single integrated pack. This bespoke Burgopak design ensures a compact solution with very little wasted space yet creates a strong shelf presence and unique unboxing experience.
Consumer interaction
The design creates a unique way of interacting with consumers through its patented opening mechanism. Pushing one side of the pack inwards, the bottle appears on the other side. Simultaneously, a panel is exposed on which the Solgar® brand messages and further information are printed.
Premium Look
To clearly display Solgar’s promotional offer, Burgopak designed an aperture in the pack with a PET window. This helps to build a strong visual frame around the high-quality, premium products as well as connecting consumers with the familiar and iconic Solgar bottle.
Solgar®
Solgar’s mission to enhance the total health and well-being of consumers, is achieved by distributing exclusively to knowledgeable retailers who are Solgar® trained so they can effectively guide consumers through the wide range of supplement choices.
Gordon Yule, Sales Director at Solgar® reflected positively on the new packaging design, “We are very pleased with this Burgopak solution. It has overcome several challenges we had in raising consumer awareness of our promotions and has contributed to a pick-up in sales compared to previous promotional activity of a similar caliber.”
