the project gioiello di sapore by reverse innovation has won the first prize in the "promotional identity" category of the 20th brand identity grand prix. the awards ceremony was held on february 12th at the spazio gessi, in milan. the competition is organized by tvn media group.  excellence, preciousness and italian good taste these three concepts were the inspiration for the gift sent to reverse innovations clients and partners. attention for the structuralgraphics project was focussed on sicily, an italian region most famous for its sunshine, cuisine and rich culture. all of these elements are concentrated in a delicious and unusual gourmet orange preserve. the pack combines with elegance a deep black with a satin silver, to communicate the &ldquoprecious&rdquo content that will be unveiled. when the top is removed, the base opens like a flower the glass container is glimpsed its graphics recalls the sicilian baroque. the cool colors contrast with the warm tones of the jam. in addition, surrounded by a lush floral background tone on tone, a flash radiates the message of good wishes printed inside the &ldquojewelrybox&rdquo.
