Polytype and mechatronica collaborating on the packaging market polytype ag in switzerland a company of the wifagpolytype group and mechatronica co in bulgaria have entered into a close partnership to mutually develop and market packaging machinery for the oral care, cosmetic and beverage market. For this purpose polytype has acquired 49 of mechatronica shares. Mechatronica, located in gabrovo bulgaria has developed best priceperformance packaging machinery for laminated plastic tubes, formfillandseal equipment for semiliquid and liquid cosmetics and beverages as well as specialty forming equipment for metal containers over the last 15 years.
Polytype is a leader in the decoration and finishing of extruded plastic tubes for the cosmetic market. With this partnership polytype will get access to the growing market of laminated tubes and is complementing its portfolio for the oral care and cosmetic market. The formfilland seal concept for plastic tubes allows new production approaches for latest stage customization and reduced inventory and logistic cost for the oral care and cosmetic packaging market for semiliquid goods. The sales and service organization in usa, china, thailand, brazil and india of polytype can improve the market coverage for the mechatronica products and increase the sales channel efficiency of polytype.
With the low cost basis of mechatronica and the polytype reputation both companies can leverage their respective strengths to participate better in the fast growing market for extruded as well as laminated tubes. A similar formfillandseal concept has been introduced by mechatronica to the beverage market for non carbonated juices packaged in cylindrical pouches and is complementing the polytype packaging solutions for the beverage market. Polytype offers decoration concepts for low cost plastic drinking cups as well as highly sophisticated metal bottles in aluminum or steel under the brand of mall°°herlan. Untapped potentials exist in a special forming technology of mechatronica, which allows new kinds of shaping of metal containers, typically recognized as &ldquocola bottle ripples type shapes&rdquo.
This technology could enlarge the leading position for the metal container offering to existing and new mall&herlan customers in the beverage industry. Polytype and mechatronica will remain active under their respective company and product brands and continue to act as separate companies but jointly on the market. An exclusive dealer agreement for india has been already signed before closing this partnership between mechatronica and wifagpolytype marketing india ptv, other distribution agreements between the polytype group companies and mechatronica will be implemented in the near future. Mr. Alain berset, business unit leader of the plastic packaging division in the wifagpolytype group www.wifagpolytype.com and mr. Miroslav hinkov, founder and owner of mechatronica www.kombis.net will be the main contacts for any kind of questions regarding this strategic cooperation. Fribourg, april 2012
