Petainer The Leading Pet And Plastics Supplier Has Unveiled A Fresh Brand Identity That Underlines Its Unique Multidimensional Approach To Providing Leading Beverage Brands With Packaging Innovationthe New Identity Is Represented By A Striking And Contemporary Logo Comprising Two Interlinked Triangles Creating A Third Triangle It Has Been Created To Highlight That Petainer Offers Its Customers Not Just A Straightforward Transaction But An Integrated Approach To Packaging That Adds Value And Delivers On The Brandrsquos Business Objectives Every Time A Company Chooses Petainer As Its Pet Supplierthe Two Connected Triangles Represent Its Commitment To Delivering Packaging Solutions That Are Truly Gamechanging One Represents Business Understanding The Other Packaging Innovation Overlaying Business Understanding And Packaging Innovation Results In Enhanced Business Outcomes For Its Customers Every Time Represented By The Purple Triangleannemieke Hartmanjemmett Strategy Director At Petainer Commented Ldquoour New Brand Identity Emphasises The Values At The Heart Of Our Dna Ndash That Petainer Combines Business Understanding And Problem Solving With Genuinely Sustainable Packaging Innovation To Deliver Solutions To Our Customers Supported By Outstanding Service Levelsrdquopetainer Produces A Comprehensive Selection Of Small And Large Pet Containers Including Water Coolers And Kegs And Recently Launched A Range Of Pet Jars Ndash Petainerjartrade Available As Preforms Or Fully Blown Containers Nbsppetainer Creates Plastic Packaging Using Unique Blends Of Highly Engineered Pet Which Is Stretched To Reduce The Weight Of The Packaging But Without Any Negative Impact On Strength And Performance This Offers Global Brands Advantages In Terms Of Both Cost And Sustainabilityto Underline Its Sustainability Credentials Petainer Has Also Created A New Programme Called Zero Waste Which Is Also Supported By A New Logo It Promotes Behavioural Changes That Reduce Impact On The Environment And Was Rolled Out Across Petainer In January 2014annemieke Hartmanjemmett Said Ldquopetainer Is A Pioneering Innovation And Technologyled Plastics Packaging Company With A Philosophy Characterised By Highperformance Solutions That Have A Low Impact On The Environment We Create Premium Yet Competitively Priced Pet Products That Are Market Leading And Without Comparison In Their Sectors Our New Brand Identity Expresses These Values And Lets Our Customers Know That We Offer More Than Excellent Plastic Packaging Supported By Great Service Toordquoshe Continued Ldquoa Good Example Of Our Unique Approach To Business Are Our Lsquofuture Forwardrsquo Sessions Designed To Bring Together Our Customers As Well As External Experts In Retail Marketing And Packaging To Discuss Industry Trends And Projections For Pet Packaging These Events Are So Valuable Because They Enable Us To Learn How We Can Help Our Customers Now And In The Futurerdquonbspto Coincide With The Launch Of Its New Brand Identity Petainer Is In The Process Of Developing A Series Of Microsites Dedicated To The Pet Packaging Products In Its Range As A Result Three Sites Have Now Launched Including Wwwpetainerjarcom Wwwpetainerkegcom And Wwwpetainerkegrucom
