the 29 organisations call for a longterm strategic eu policy framework that enables and facilitates sustainable resource use from a full lifecycle perspective, incentivises economies of scale and takes into account value chains at all levels, each with their different functional needs and supply and demand realities.&ldquoin order for the forthcoming eu proposals to benefit the environment as well as european competitiveness, jobs and growth, we need a holistic approach that recognises the positive role of packaging in optimising resource use, minimising product waste and protecting products all along the many and varied value chains that are concerned&rdquo, said martin reynolds, chairman of europen. &ldquowe call on the eu to ensure that a full lifecycle approach to packaging and the internal market principle is firmly embedded in future eu measures, as it is today in the packaging and packaging waste directive, the cornerstone of eu law for our sector,&rdquo said mr reynolds.the joint industry recommendations announced today call on the eu to ensure that the circular economy packagesafeguards the free movement of packaging and packaged goods in the eu internal marketensures the full implementation and enforcement of existing eu lawsstrengthens the eu legal framework for extended producer responsibility epr for used packagingestablishes a solid, comparable and harmonised calculation method for packaging recycling ratessets realistic and achievable packaging recycling targets based on known baselinesdiverts packaging materials from landfill&ldquothe packaging supply chain has achieved considerable progress in resource efficiency, including recycling and recovery over the past twenty years, supported by the holistic approach enshrined in current eu legislation&rdquo, said virginia janssens, managing director of europen. &ldquowe are committed to persevering along this road. the joint recommendations that we cosigned with such a broad range of sectors today point to a clear path ahead through which eu legislation can further enable our diverse industries to achieve continuous environmental improvement while continuing to contribute to a vibrant, innovative and competitive european economy,&rdquo concluded ms janssens. 
