This project involved re positioning the brand into the premium market. The repositioning was achieved by changing the bottle design, its labels, and cap. Our research team studied various national and international products for consumer food products.the initial ideas were presented to the customer in the form of sketches. Based on the concepts presented the customer choose the concept on which our design team started working on. The key challenges faced during the endtoend packaging design were on the manufacturing, material selection, painting and printing front.key considerationthe new brand was to be repositioned as a premium brand.the design should make it look minimalistic, international and elegant.to develop &lsquofamily&rsquo design for the entire product range.the design and manufacturing were to be implemented at a very short notice.about ideainnovative design engineering animation idea is a fully integrated design house for strategic creative solutions with expertise in industrial design, engineering design and animation. Idea offers strategiccreative consultancy to fortune 500 companies and startups for product innovation.for more information contact httpwww.ideaproductdesign.comcorpdownload pdf file to read more ...
