For Ardagh Nowhere Is This Better Exemplified Than Through The Companyrsquos Close And Longestablished Relationship With Two Of The Marketrsquos Leading Brands Ndash Bumble Beereg In The Us And Thai Unionrsquos John West In Europeboth Companies With Ardaghrsquos Support Have Shown Great Innovation In Presenting Their Respective Brands Proving That Although The Product Itself Goes Back Quite A Long Way Its Packaging Values Are Bang Up To Datebumble Bee Seafoods For Instance Has Returned To Its 1950s Heritage To Give Its New Larger 7oz Heritage Packs A Retro Look While Adding A Touch Of Modern Convenienceldquobumble Bee Seafoods Wanted To Emphasise The Lsquosharing Elementrsquo Of Their Offering By Reminding Lsquobaby Boomersrsquo Of One Of The Pleasant And Abiding Memories Of Their Childhood Such As Momrsquos Handmade Tuna Salad Or Casserole For The Family As Well As Introducing The Product To A New Generation Of Consumersrdquo Explainednbsp Ardaghrsquos James Willich Americarsquos Metal Ceohe Adds Ldquobut The Packaging Is Updated By Use Of Our Easy Open Ends Answering The Consumerrsquos Need For Modern Conveniencerdquomeanwhile Across The Atlantic Leading Brand John West Was Particularly Keen To Stress The Sustainability Credentials Of The Cans Supplied By Ardagh For The Launch In 2013 Of Its New Infusions Rangeldquoof Course They Start From A Very Good Basis As The Metal Can Is One Of The Most Inherently Sustainable Packaging Formats Aroundrdquo Explains Ardaghrsquos Patrick Savoureacute Seafood Commercial Directorhe Added Ldquojohn West Has Also Added A New Twist That Of Traceability For The First Time In The Uk Consumers Can Find Out The Exact Source Of Their Canned Tuna Through John Westrsquos Unique Lsquocan Trackerrsquo Which Plots The Source Of Every Can Of Tuna Back To The Oceannbspnbspboth Bumble Beereg And John West Are Stressing The Simple Healthy Nature Of Canned Tuna Capturing Not Only Whatrsquos Best In The Ocean But What Todayrsquos Consumers Are Looking Fornbsp And They Are Using Ardagh Cans To Project Their Stories To The Best Effect
