With So Many Companies Offering Lsquopackaging With Connectivityrsquonbspthere Is Little Doubt That The New Frontier For Packaging Manufacturers Willnbspreach Out To The Cloudnbspand Internet Of Things According To The Head Of The Active Amp Intelligent Packaging Industry Association Aipia Nbspeef De Ferrante He Says Proof Of This Isnbspclearly Demonstratednbspat The Upcoming Aipia Congress 1819 November Utrecht Holland Where Several Speakers Will Be Talking About Thenbsppower Of Internet In The Packaging Areanbspldquothere Are A Growing Number Of Ways To Access Informationnbspreceive And Store Data Check Authenticity Or Product Condition As Well As Deliver Messages To Consumers Shippers And Brand Owners Using Aampip Technologies Incorporated Ornbspembedded In The Packrdquo Claims De Ferrantenbspseveral Congress Speakers Are Showing Thatnbspfar From Being A Concept This Form Of Packaging Is Already A Reality Identiv For Examplenbsp Is Presenting How One Of Its Customers Is Using Their Own Cloud Based Tracking Monitoring And Reporting Platform In Combination With Identivrsquos State Of The Art Nfc Utrust Sense Temperature Tagnbspnbspto Record And Collect Temperature Datanbspwithin The Chilled Food Supply Chainnbspin Another Presentation Juha Maijalanbsp Of Storaenso And Sylvia Kaiser Of Nxp Will Explain How Rfid And Nfc Enabled Packaging Cannbspfully Support A Productrsquos Life Cycle From Factory Floor To High Street To Living Room Nbspsmart Packages As A Portal To The Internet Of Thingsnbspturning Products Smart Interactive And Trackablenbspfrom Source To Sale And Beyond The Companies Say Their Combined Expertisenbspallows Brand Owners To Go The Extra Milenbspndash With The Competence And Understanding Of Volume Scalability Cost Efficiency And Fast Time To Marketnbspbut Of Course Consumers And Retailers Need To Feel Thatnbspthese New Connected Packs Are Safe In His Talk Secure Engagementnbspbuilding Trust Via Packaging In A Connected World Nathan Anderson Of Scantrust Says The Internet Of Things Will Lead To Hundreds Thousands Maybe Even Hundreds Of Thousands Of Physical Devices Products And Quotthingsquot Being Connected To The Internet And Every Single One Of Those Devices Will Be A Potential Point Of Vulnerabilitynbspwhat Implications Does This Have To The Packaging Industry And What Steps Can Be Taken To Mitigate This Risknbsphe Tells Us What They Arenbspexplaining Whynbspbrand Owners Are Adopting And Will Increasingly Adopt Intelligent Packagingandy Hobsbawm Of Evrythng A Keynote Speaker At The Congress Saidrdquo The Inventor Of The Web Browser And Now Leading Venture Capitalist Marc Andreessen Famously Said That Ldquosoftware Is Eating The Worldrdquo And Consequently That Every Business Will Become A Software Business Software Increasingly Makes The World Go Aroundnbspit Powers Most Industry Sectors Indeed Our Modern Globalized Economy Itself Literally Would Not Exist Without It And It Affectsnbsphow We Work Play Learn Consume Transact And Communicaterdquonbspldquoin Business Terms The Internet And Associated Software Technologies Has Already Reimagined Many Of The Technologies And Systems We Use For Information And Traderdquo Continued Hobsbawn Ldquolinkedin Has Become Our Cv Rolodex Amazon Aws Our Computing Platform Square And Apple Pay Our Payment Systems And So On Inevitably Internet Of Things Software Is Nownbspmaking Our Everyday Consumer Products Smart Via The Packagingrdquonbspldquoexciting Even Revolutionarynbspnew Packaging Lsquohardwarersquo Innovationsnbspcan Connect Through Smartphones To Smart Lsquosoftwarersquo In The Cloud To Become Truly Intelligent Itrsquos Thisnbspiot Software That Unlocks The Flow Of Realtime Data To And From These Packages Connecting Brands Directly With Consumers And Delivering Realtime Operational Insights In The Supply Chain To Protect Brands And Revenuesrdquo He Explained
