Versatile collection of bath, body, skincare, color cosmetics and tools features innovative textures and multi-tasking products for a complete sensory experience.
New York, USA – IBG (Innovative Beauty Group), a leading global beauty solutions provider, has launched a new Fall collection: Urban Oasis. Designed specifically for the modern urban lifestyle, the collection offers an innovative approach to beauty and wellness that harnesses powerful ingredients to protect and revitalize skin amidst the daily stressors of city life.
The Urban Oasis Collection brings a holistic sensory experience to everyday beauty routines, offering a blend of luxury, innovation, and efficiency in every product. From bath and body essentials to skincare, color cosmetics, beauty tools and accessories, each item is thoughtfully crafted to engage the senses with unique textures, fragrances, and innovative applicators. The collection features bi-phase essence, sensorial jelly formats, and transformative gel-to-oil moisturizers that provide a spa-like experience at home, calming and rejuvenating the senses while enhancing skin health.
Designed with versatility in mind, the Urban Oasis Collection simplifies beauty routines with multi-tasking products that deliver long-lasting results with minimal effort. Featuring innovative hybrid textures like milk-to-oil and liquid-to-powder, the collection meets the needs of today’s fast-paced consumer by combining convenience and effectiveness in every step.
At the core of the collection are powerful, accessible ingredients known for their skin benefits:
• Strawberry Extract: Rich in antioxidants, brightens the complexion, and protects against environmental stressors.
• Lychee Extract: Deeply hydrates and plumps the skin, promoting a youthful appearance.
• Vegan Collagen: Firms and revitalizes the skin, offering effective anti-aging benefits.
Standout products of the Urban Oasis Collection include:
• Flawless-Lock Liquid Baking Powder: A transformative liquid-to-powder formula that starts as a liquid for easy blending and ends as a powder for a soft, matte finish. This highly effective format is ideal for locking in makeup, while offering a natural, lightweight finish that supports the growing “no makeup” makeup trend.
• Super Shine Pillow Balm: A deeply hydrating, glossy lip balm enriched with cherry, kiwi and lychee extracts. Packed with antioxidants and essential vitamins, the moisturizing balm keeps lips soft and hydrated while providing a shiny, glossy finish.
• Moonlight Glow Water: A bi-phase evening essence infused with hibiscus, ginseng berry and saffron. Designed to be applied before bed, it hydrates, repairs, and brightens the skin overnight, revealing a refreshed and radiant complexion by morning.
• Quick Slide Compact Collection: A sustainable and adaptable sliding compact concept that minimizes parts and materials. Available in small, medium and large sizes, the compact collection features a mono-material, metal-free structure and hot-pour formula compatibility designed for easy recycling.
To complement its skincare offerings, the Urban Oasis Collection also includes high-tech beauty tools designed for flawless application including an AirTouch Pro Blender which features Zero Negative Pressure Technology for a streak-free, airbrushed finish. In addition, a CrystalTech Pro Brush utilizes advanced scale crystal fibers to maximize product pickup and ensure even application.
“We created the Urban Oasis Collection to offer a balance between the demands of a fast-paced lifestyle and the crucial need for self-care,” said Jennifer Raphael, CEO of Innovative Beauty Group North America. “This collection is an invitation to pause, rejuvenate, and experience beauty in a way that is both luxurious and efficient.”
About IBG
IBG (Innovative Beauty Group), comprised of Orchard Custom Beauty, FASTEN Packaging and Roberts Beauty, is a leading global beauty solutions provider proudly serving some of the world’s most dynamic mass and prestige beauty brands. IBG supports its customers with agile project management expertise combined with innovative design, sourcing, formula development, bespoke packaging, and accessories for all product categories.
With a global team of beauty experts and a distinctly personal approach, IBG empowers all its clients – from established beauty brands to first-time private label retailers – with strategic partnerships that bring visions to life, and products seamlessly to market. The company has offices in Shanghai, Los Angeles, New York, Toronto, the Netherlands, and Paris.
