&ldquoit is impossible to predict exactly which trends will shape the future. the most important business objective therefore is to ensure that your company is a part of thefuture a future that starts today. by participating in this phenomenal generations debate on packaging in 2028, you have already taken a step in the right direction. iwish you all the best in your business tomorrow, next year and in all the coming years until the 75th anniversary of the nvc netherlands packaging centre in 2028&rdquo.with these words nvc president peter van der knaap concluded the great generations debate on packaging in 2028. 
