International Packaging Design Company Burgopak Has Won The 2010 American Package Design Award For Their Sony Eyepet Promotional Pack The Houseshaped Paperboard Structure Features A Hinged Ldquoroofrdquo That When Opened Presents The Gamersquos Contents And Actuates A Popup Of The Eyepet Character The Awardwinning Design Encourages Engagement Between Pack And User While Complementing The Interactive Nature Of Sonyrsquos New Ps3 Augmented Reality Gamenbspthis Is The Second Consecutive Year That Burgopak Has Won The American Package Design Award In 2009 Burgopak Received The Award For Their Packaging Of Targetrsquos Signature Artisan Chocolate Line Choxieregnbspburgopakrsquos London Office Worked On The Eyepet Project In Conjunction With Graphic And Interactive Design Agency Grdd Who Developed The Packrsquos Graphics And Initial Popup Concept Nbspin Order For The Idea To Be Realised Burgopakrsquos Structural Design Team Developed A Simple Linkage And Friction Lock That Allows The Internal Surfaces To Move Through 90 Degrees And Lock To Form A Flat Table Where The Contents The Gamersquos Software Literature And Hardware Are Securely Held In Addition To Solving Practical Issues The Unexpected Nature Of The Packrsquos Opening Experience Provides A Wellsuited Introduction For Sonyrsquos Lsquoaugmented Realityrsquo Petnbspgraphic Design Usa A New York City Based Design Magazine Organises The Annual American Design Award Competition To Draw A Mix Of Submissions In A Variety Of Media Including Print Advertising Direct Mail And Digital Pieces Nbsprecently Named Design Company Of The Year At The Uk Packaging Awards Burgopakrsquos Design Team Offers Creative Packaging Solutions For A Vast Range Of Product Areas To Find Out More About Burgopakrsquos Innovative And Awardwinning Packaging Visit Wwwburgopakcom Nbsp
