Following Ardagh Group’s recent entry into metal beverage can manufacturing the company will, for the first time, feature beverage cans alongside its award winning glass packaging, beer kegs and aluminium bottles at Brau Beviale 2016 (Stand 4A/225).
The company’s focus this year will be geared towards innovation and sustainability, showcasing recent developments that offer all beverage categories the widest choice in packaging solutions and, as one of the world’s largest packaging companies, access to unrivalled and integrated R&D facilities.
By being infinitely recyclable without loss of quality, glass and metal packaging are united via their unique status as permanent materials. Several best in class examples of this will be on display, and visitors can explore how to maximise sustainability into their brand packaging.
Fresh thinking has always been a popular theme on the Ardagh stand but at Brau 2016, some of the emerging technologies that in previous years have been compelling talking points have now become reality. Sculptured embossing – the ability to create sharper images on the surface of a bottle – and the creation of new decorative finishes, such as organic acid etch and sparkle effects and patterns through powdered coating, are two examples where Ardagh is leading the industry in glass packaging.
Innovation is also a central feature of the metal packaging section of the stand, where visitors can see how Ardagh’s interactive printing technology which embeds an invisible unique watermark code in print ready artwork can add a host of marketing possibilities for brands as well as provide a secured way for anticounterfeiting. Brau also sees the launch of Ardagh’s new 3D studio, and among the products on display are Roll on Pilfer Proof (ROPP) screw caps for the aluminium bottles, and a tapping system for beer kegs, featuring a smooth, stepless beer stream adjustment.
Brau represents the first opportunity to highlight the expansion of Ardagh’s metal category to encompass a full range of beverage cans, ends and finishes. The stand features a number of ground-breaking technologies designed to deliver a powerful punch at the point-of- sale. To support the product portfolio, Ardagh will also highlight its range of beverage can services now offered via its in-house research and development team as well as their filling optimization experts – the CTS team.
