Spanish design has an international reputation for turning simple forms into stylish design icons and recent developments from ardagh group suggest that this can also apply to packaging. Whether it is to emphasise a brand&rsquos special qualities, to secure its authenticity, or a combination of the two, ardagh group&rsquos metal packaging plant in reus on the costa dorada has pioneered the development of bespoke technology to meet these exciting challenges. This recent innovation involves complex debossing features on aerosol cans for two different brands .
These include montana&rsquos &ldquohardcore&rdquo paint for graffiti art, and an innovative tinplate 3 piece can for the fragrance collection of internationally renowned fashion designer and brand owner carolina herrera. For the fragrance, the packaging solution needed to match the brand&rsquos premium credentials and artistic concept, evoking the personality of new york modern, urban, charismatic, unique.
Starting with a clean and straightforward looking tinplate aerosol can and an original design created by the carolina herrera design team of antonio puig, s.a., the engineering team of ardagh reus developed a high quality debossed feature applied on the can body to achieve an altogether elegant and distinctive look. &ldquo this striking embossed new feature complements the subtle colour in the decoration and a transparent cap highlights the reflective dome and matching actuator.
The debossing feature was designed and developed specifically for this project and required the modification of the existing production lines. In another development, montana colors, one of europe&rsquos leading manufacturers of artistic paint sprays, wanted to refresh its leading graffiti art range &ldquohardcore&rdquo. The company had encountered problems from counterfeiting in the past, and wanted a new packaging format that would guarantee the genuine and much cherished product to graffiti artists, refresh the brand and create renewed interest in graffiti art.
Ardagh&rsquos solution is an entirely new and highly attractive debossed can that provides a perfect presentation for a product, which offers a selection of 45 colours with a high pressure, fast dry gloss finish. The two new eyecatching and sleek designs demonstrate the versatility of metal packaging together with its ability to add value across a wide range of different market sectors.
