James Catto Is Acclaimed As One Of The Pioneers Of Blending And One Of The First To Ship Blended Whisky Around The World This Entrepreneurial Spirit Is At The Very Heart Of The Brand And Was The Key Driver For International Beverage Holdings Ltd Ibhl In The Redesign Of The New Cattorsquos Bottlenbspthe Nbspresult Is A Dynamic New Look For Its 70cl 75cl 1l And 114l Deluxe Blended Scotch Whisky Bottles Produced By Ardagh Group From A New Brand Proposition And Primary And Secondary Packaging Designs By Jdo Brand Amp Designcattorsquos Is A High Quality Blended Scotch Whisky That Is A Hidden Gem Within The Ibhl Portfolio Nbsprevered By Some Its Packaging Had Been Untouched For Over A Decade And Required Refreshing To Match The Quality Of The Blend With The Brandrsquos Core Consumers Ageing A Younger Generation Needed To Engage With The Brand And Its Rich And Interesting History Needed To Be Brought Back To Lifenbspjdo Was Briefed To Develop An Evocative And Motivating Brand Proposition To Be Launched Into New Markets And Relaunched Into Key Markets Across The Rest Of The World Nbspthe Team Was Briefed To Add Lsquopremiumnessrsquo And Modernity And To Create Emotional Engagement Through Celebrating The Brandrsquos Rich History Nbspin Engaging With A New Audience It Was Also Important That Existing Consumers Were Not Left Behindnbspthe New Bottle Has A Contemporary Aesthetic Whilst Retaining Core Whisky Cues Nbsp A Major Aspect Of The Stylish New Design Was The Debossed Feature On The Front Of The Bottle That Depicts A Ripple Effect Of Waves Formed By A Boat Cutting Through The Water Nbsp This Representation Enhances The Story Of The Ocean Liners That Would Have Taken Cattorsquos To All Corners Of The World Nbspthe Rampant Lion Represents A Proud Scottish Heritage And Sense Of Depth And Strength While The Watermark Imparts A Sense Of Mellowness And Delicacynbspardaghrsquos Product Design Team Also Achieved A Onecontact Tapered Design With A Prominent Rounded Neck Profile A Significant Improvement On The Two Touch Contact Design Of The Former Bottle Optimum Filling Line Efficiencies Were Also Achieved By Standardising The Design Of The 70cl And 75cl Versions With The Same Label Sizes And Creating Identical Overall Diameters And Base Diameters For The Litre And 14 Litre Bottles Nbspnbspthe Label Shape Which Takes Inspiration From A Boatrsquos Bow Was Designed To Sit Within The Wave Feature Intensifying The Lines Created In Glassnbspnbsplynne Buckley Brand Manager Cattorsquos Commented Ldquojdorsquos And Ardaghrsquos Work For Cattorsquos Has Enabled Us To Tell The Brandrsquos Rich Story In A Compelling Way And To Present The Product In Packaging That Truly Befits Its Characterrdquonbsp
