In a global wine market that is predicted to see growth in glass bottles of 2.5 billion units by 2019¹, wine makers throughout Europe are seeking novel ways of distinguishing their brands, achieving shelf stand out and promoting provenance.
For leading glass packaging manufacturer Ardagh Group, responding to the needs of customers in the sector, means expanding the range of standard wine bottles produced, and one example is the launch of a range of 187ml wine bottles to satisfy the growing demand for wine miniatures .
Ardagh customers in Europe can now choose from over 150 standard wine bottle designs in a range of over twelve different colours to suit the type of wine.
“We follow consumer trends very carefully and have built a degree of flexibility into our plants that allows us to respond to specific developments and customer requests, “explains Mike Dick, Sales Director, Ardagh Group, Glass UK.
He adds: “For instance, several customers have asked us to include 187ml single serves in our portfolio of wine, reporting an increase in consumer demand from singles, health conscious under 35s and older consumers .
“There is evidence to suggest that the 187ml wine bottle is being favoured alongside chocolates as an occasional indulgence, and, as well as on railways and airlines, is becoming a more common site on supermarket shelves.”
