Ardagh Glass Packaging-Europe (AGP-Europe), an operating business of Ardagh Group, has worked with The Absolut Group to create the 2024 limited edition Absolut vodka bottle. The new design is Absolut Warhol, which celebrates the legacy of collaboration between Andy Warhol and Absolut Vodka, mixing the past into the present.
Andy Warhol was the first in a long line of renowned artists to create a piece of art for Absolut Vodka’s advertising campaigns. The new limited-edition bottle brings to life Warhol’s rediscovered Absolut ‘blue’ painting from 1985.
The Absolut Warhol bottle is made and decorated at Ardagh Glass Packaging in Limmared, Sweden. Each shade of blue has been carefully extracted from the rediscovered painting and is used to print the design onto bottles using the screen-printing process. This technique allows the colours to be layered, which delivers a high level of detail and creates a striking likeness to the original painting. The artwork has been adapted to bring the painting to life when Absolut Vodka is added to the bottle.
Julia Schilleras, New Product Development Process Manager, AGP-Europe, describes the new Absolut Warhol bottle as ‘extra everything’ using five different colours to screen-print the design onto the bottle using a glass-based enamel. Even the medallion is created with a tactile brush stroke feel, as though Warhol has painted it on the bottle himself. The final details include an image of Warhol himself alongside his original signature.
Bottles are created in 70cl, 75cl and 1 litre sizes.
