Ardagh Group and Absolut Vodka have been awarded the 2017 Luxury Packaging Award,Drinks – Bottle & Primary Pack, for their striking Absolut Facet bottle.
Absolut’s limited edition bottles always offer something extra special and Absolut Facet maintains that reputation,featuringtechnically challenging, individually designed facets, cut and carefully arranged to fit together like a 3D puzzle to create a unique pattern that reflects and bounces light around. A vibrant, new blue colour also adds incredible depth and shine to the bottle.
Judges commented:
“Creative intention is very clear and beautifully executed. A striking design which plays to the brand’s values very well. The branding is understated and confident, allowing the iconic silhouette to do the talking.”
Based on the concept from The Absolut Company and creative agency, Satumaa Family Business,and in recognition of the challenges Ardagh Group has overcome in creating the bottle, Absolut Facet was also awarded‘Highly Commended’ in the Technical Achievementof the Year category, against fierce competitionfrom eight finalists.
Eric Näf from The Absolut Company, joined Ardagh to collect the award and said:
“We presented Ardagh Group with a challenging technical brief, and have worked together in partnership to make this incredible bottle structure and colour a reality. We are delighted to receive this award in recognition of the hard work and creativity that went into this project”
