The design and shape of Greiner Packaging’s K3 solution is manufactured to provide functional benefits, ensuring ease of handling and portion control for consumers.
Greiner said the cardboard wrap on Greiner Packaging’s innovative K3 cardboard-plastic combination provides stability, so the cup can be produced with particularly thin walls, and uses less plastic than competitors.
It insists the cup and wrap can be easily separated which is important for recyclability. As the cup is always white or transparent it produces high-quality recyclates which are not contaminated by any inks.
Karim Khalil, founder of Yaza, said: “Our dedication goes beyond just creating wholesome products; we want our customers to feel good about supporting us. Integral to this experience is ensuring our packaging is not only sustainable, but also beneficial to them.
“Given the inherently low ecological footprint of our product, the choice of packaging was a natural extension of our commitment to sustainability. That’s precisely why we opted for Greiner’s K3 cup, which aligns seamlessly with our ethos of responsible and environmentally conscious practices, its clear sustainability credentials were a significant factor in our decision-making process.”
Kai Anthony, business development manager, Greiner Packaging, said: “We are proud to be working with Yaza to push the labneh sub-category forward in the US. Our design team worked diligently with the Yaza team to complete the final packaging that not only appeals to consumers familiar with labneh but also to consumers who may be unfamiliar.
“For its packaging, the company was seeking more detailed, market-specific sustainability communications for both retail partners and end consumers. Our resealable and perfectly recyclable K3 solution certainly delivers as it is the ideal packaging to support the company’s values.”