The new design features a logo and hand drawn typeface, and a distinctive illustrated chef’s hat icon is supported by a bespoke typeface featuring soft, round letterforms.
We Launch also created a set of vibrant stickers featuring illustrations and more unique typography to further expand the ownable assets that Baked In could utilise across all its touchpoints.
Stuart Lang, founder and creative Director, We Launch, said: “We wanted to create something for Baked In that was more reflective of who the brand is and what it does. The products it sells create a sense of playfulness that really wasn’t brought through fully in the previous brand identity. By focusing on what makes home baking fun, and incorporating the handmade element into our work through illustration and a bespoke type, we sought to capture the essence of the Baked In brand experience across every channel.”
Joseph Munns, founder, Baked In, added: “We Launch have captured the spirit of what our products set out to do and our ethos of happiness being homemade. We are all about the fun, wellbeing and connection that baking brings. The new handcrafted creatives perfectly encapsulates that feeling. We’re extremely excited about sharing the new look with our customers and to hopefully get even more people involved with our kits.”
