the new packaging, which is now available in the market, features onpack messaging to highlight the product&rsquos key benefits to consumers. this messaging highlights qualities like perfect for lunch boxes, soft round white bread, with calcium for healthy bones and teeth. these messages seek to answer the rising consumer need for healthy, as well as convenient solutions, and emphasize the loaf&rsquos appeal to kids as a result of its thin crust and soft round slices. the new packaging also features an innovative design that includes a childfriendly illustration of trees, round cow, and clouds. darren littler is warburtons&rsquo director of innovation. he said the new milk roll packaging offers shoppers to see the qualities of the product on the shelf and make the decision of buying. he also mentioned that, by refreshing the packaging, they aim to reinforce the product&rsquos appeal with existing audiences as well as impel trial with new consumers to increase sales. warburtons milk roll is designed for kids&rsquo lunch boxes due to thin crusts and soft round slices and is available for convenience and multiples with an msrp of £0.96. source of information httpwww.fdin.org.uk201211warburtonsunveilsnewmilkrollpackaging
