Rpc superfos has developed and produced the packaging which includes a release mechanism. This release special feature is the clickandpush spot at the bottom of the pot. When it is time for dessert indulgence, the consumer will only have to take off the sealed foil, turn the pot upside down and then gently squeeze the bottom a few times. This will make the pot break in three places, and as the air gets in, the desert will gently come out. The result is a decorative instant dessert on a plate appealing to all the senses. It is a pack with added value, creating a new way to serve the content. The pack establishes interaction between the endusers and the brand owners.
It is a functional result of new thinking and a step towards increased userfriendliness in the nordic packaging competition scanstar, this bespoke pot for dessert from finnish valio is among the award winners.
Rpc superfos region nordic has developed this awardwinning solution on behalf of finnish dairy producer valio ltd. For their lactose free dessert valio eila®.
