Two Sides initiative Love Paper is launching a new week-long event to encourage the industry to collectively champion paper and sustainability to consumers and businesses.
Love Paper Week will run from 3-7 February 2025 and Two Sides said it encouraged all printers, paper merchants, packaging manufacturers and others who operate within the sector to support the initiative and use the materials available to inform their clients, customers and consumers more widely about why paper is such a sustainable, effective and attractive medium.
Josh Birch, campaign manager for Two Sides UK, said: “Whilst the first year will have modest activity, the goal is to grow it year-on-year to be a truly recognised week amongst the industry, businesses and consumers alike. We want to mobilise everyone in the world of paper, from direct mail and print publishers, to sack paper and corrugated card, to celebrate Love Paper Week.”
A total of 37% of European consumers believe that paper and paper packaging are bad for the environment, while only 18% believe the paper recycling rate exceeds 60%, when it is actually 79%, the highest of any material in Europe, according to Two Sides’ own findings and figures from Cepi.
To promote the launch of Love Paper Week there will be simple assets and resources, communicated widely, for the industry to use through social media and other individual company communications. This includes social media messages, graphics/videos, and profile frames; email footers; virtual backgrounds; and the Love Paper Week branding.
