Monahan & rhee designed a unique secondary packaging for the precious perfume elixir. The twobox system for look perfume elixir employs the watercolor paper of the product line, as well as its signature cool grey and bright orange color palette. The bottle is nestled in a twopiece sliding tray carton that leverages the bold colors to present the bottle. The outer box utilizes the ribbon handle technique adapted from the packaging of readytowear jewelry line. The product logo on the outer box is abstracted as a blind embossing, wrapping the entire exterior to present different cropped views.
