Tissue box design usually doesn&39t stray from the beaten path. While the packages sometimes are made in various colors to match décor, or with holidayspecific themes, the general shape tends to stay fairly standard and, well, boxy. Superpharm in israel, however, has broken from the norm with an octagonal box, festooned with a mapoftheworld design.
Tissues are dispensed from a perforated opening in the top, and the carton is printed lithographically. Consumers frequently choose products on the basis of matching the package design to the décor of a particular room. When it comes to air fresheners, more than a quarter 27 percent of consumers who purchase air fresheners prefer for the items to complement the décor of a room, or to offer an artistic look, according to the mintel report air fresheners and air care uk, october 2011. By contrast,
only 1 percent of shoppers reported that they make their tissue purchasing decisions based on how the boxes fit in with the aesthetics of their surroundings household paper products uk, february 2011. This could indicate specialized carton design such as superpharm&39s tissue box could have limited appeal.
