This tactile lacquer provides a matt look to the film that is also smooth and soft to the touch. For the Präst Cheese package, the haptic lacquer was designed to resemble woven fabric, giving this all-plastic package a very natural feel. This provide brand differentiation and helped the brand to stand out from the competition by innovative packaging design. "The lacquer has a similar chemical structure as a printing ink with mineral additives. With this special varnish and special printing forms haptic structures can be produced on almost all of films. This enables us to print surfaces that feel like, for example, paper or textile structures." Explains Adolf Ahrens, Head of Pack Design at Wipak Walsrode. "The in-house cylinder engraving allows us to tailor the haptic lacquer to each individual design. In addition to pure gravure solutions, the design can be printed with flexo and the haptic lacquer can then be applied in-line using gravure printing units."
