"magic," a daily disposable contact lens packaged in a revolutionary waferthin and exceptionally hygienic flatpack, which has been introduced at the company&39s magic store concept shop in tokyo, japan. the magic flat pack sandwiches the contact lenses lightly, but securely between two specially designed foil sheets, in contrast to typical plastic containers in which the lenses float loosely. this enables printing on both sides, something not possible with conventional packaging. magic&39s novel flat pack, created with menicon&39s proprietary technology, measures an astonishing 12.5 of the thickness and just 40 of the volume of a conventional pack used to store contact lenses. as the world&39s flattest and most compact lens pack, magic offers unprecedented convenience for storage and carrying in a pocket, purse or even wallet the flatpack&39s unique design also is highly hygienic. besides ensuring easy lens removal, it always exposes the outer surface of the lens first, reducing the likelihood of touching the inner surface of the lens and thus preventing bacteria or debris from coming into contact with the cornea.
