A sc johnson spokesperson told plastics today the sustainable behavior change program came together because the company realized "that no one has cracked the code on how to make sustainable choices the norm." "the program will testandlearn what motivates sustainable behavior change among consumers, and ultimately, to help close the persistent gap between consumer green aspirations and their every day actions," the spokesperson said. The program starts with the companys partnership with recyclebank to help increase curbside recycling in 50 communities across the u.s.
