stora enso is a leading supplier of great quality packaging boards and solutions. it wants to explain how board material can be utilized in an inventive way for packages of luxury products. the company was, for example, the originator in a recently held design contest &ldquorecreate packaging 2012&rdquo. this contest was arranged for design students at selected art academies and universities around the world. to make a breakthrough, the company also anticipates digital printing of cosmetics packages. as per stora enso, this &ldquorethink&rdquo approach as regards to cosmetics packaging is a great opportunity, as is exposed by the overall supreme quality of participants&rsquo entries in the recreate packaging 2012 contest. this contest was organized in association with the international design business management programme of aalto university situated at helsinki. the intention of the contest was specifically to challenge packaging conventions and enhance the utilization of renewable materials in applications that are used for cosmetics packaging. according to stora enso, digital printing of packages, which is an upcoming trend in cosmetics packaging, is another source of modernization. the company is one of the inventors in digital printing of packages. it began research in this sector in the mid1990s with concentration on the substrate compatibility in the area of digital printing. along with substrate related expertise, stora enso has created many applicationdriven digital solutions. sari häkli is a sales manager ofstora enso digital solutions. sari mentioned that, in 2012, the company unveiled the second version of stora enso gallop. it is a digital production line of packages which come up with a xerox igen4 printing unit. according to sari häkli, the new gallop, which is already installed at some customers, digitally printed package blanks will come into in new segments, and cosmetic packaging is among them. stora enso also declared that it is bringing in a new digital package printing solution for the consumer paperboard packaging area with hp. this will be founded on new b2 size coater, new hp indigo 30000 digital press and stora enso lakka, allowing exact reproduction of official brand colors and most of the pantone gamut. the company mentioned in its release that hp indigo presses also print on metalized boards, which is essential for packages of finest products, such as luxury perfumes and beverages. initial beta units of the stora enso lakka coater along with the hp indigo 30000 are likely to be shipped by summer 2013. source of information httpwww.premiumbeautynews.comenstoraensointendstorecreate
