partner news renewable packaging solutions provider stora enso is to begin integrating rfid technology supplied by nxp semiconductors into its packaging. the move will allow products to be tracked and traced throughout the entire supply chain, as well as enable the end consumer to find out further information about a product and to check its authenticity with a tap of their nfc smartphone.nxp&ldquoby using nxp rfid technology such as nfc and ultrahigh frequency uhf, stora enso smart packages can be easily tracked and traced through the entire supply chain providing full endtoend transparency,&rdquo nxp explains.&ldquothe integrated technology is also able to detect if the smart package has been tampered with en route to the consumer and, once in the hands of the consumer, can provide additional information and interaction through the tap of an nfcenabled smartphone. this visibility and insight is critical for brands and major manufacturers to ensure their products are being shipped and handled correctly.&rdquofull details can be found in the press releasenxp and stora enso to develop intelligent packaging solutionsstora enso&rsquos packaging businesses are in a phase of rapid development. stora enso and nxp have begun cooperation on intelligent packaging solutions. first commercial products are ready in the microfibrillated cellulose mfc business. to enhance this development a new innovation centre will open in helsinki this yearnxp semiconductors and stora enso have entered into joint development of intelligent packaging solutions. the development will focus on integrating rfid radio frequency identification into packages for consumer engagement and supply chain purposes. the collaboration will also focus on brand protection and the development of tamper evidence applications. these solutions will benefit both consumers and brand owners.by using nxp rfid technology such as near field communication nfc and ultrahigh frequency uhf, stora enso smart packages can be easily tracked and traced through the entire supply chain providing full endtoend transparency. the integrated technology is also able to detect if the smart package has been tampered with en route to the consumer and, once in the hands of the consumer, can provide additional information and interaction through the tap of an nfcenabled smart phone.this visibility and insight is critical for brands and major manufacturers to ensure their products are being shipped and handled correctly. for consumers the benefits are twofold the smart packaging can verify the authenticity of the product and also provide care, usage and other important information via the nfcenabled tag.&ldquothe cooperation with nxp offers substantial business opportunities for stora enso. we have already worked on several concept cases with customers and partners within intelligent packaging. the cooperation with nxp will enable us to bring this development closer to market and provide faster scalability in intelligent paper and board solutions,&rdquo says karlhenrik sundström, ceo, stora enso.&ldquoour rfid technology in combination with stora enso&rsquos packaging solutions creates additional value to both consumers and brand owners by providing information and insights along the complete supply chain,&rdquo said ruediger stroh evp & gm security & connectivity, nxp semiconductors. &ldquothe ability of the rfid tag to detect when a package has been compromised and also provide additional product information via nfc truly enables a unique, smart, engaging brand experience and is another example of how security can be broadly implemented to protect our everyday lives.&rdquoabout stora ensostora enso is a leading provider of renewable solutions in packaging, biomaterials, wood and paper on global markets. our aim is to replace nonrenewable materials by innovating and developing new products and services based on wood and other renewable materials. we employ some 27,000 people in more than 35 countries, and our sales in 2014 were eur 10.2 billion. stora enso shares are listed on nasdaq omx helsinki steav, sterv and stockholm ste a, ste r. in addition, the shares are traded in the usa as adrs seoay on the international otcqx overthecounter market. www.storaenso.comabout nxp semiconductorsnxp semiconductors n.v. creates solutions that enable secure connections for a smarter world. building on its expertise in high performance mixed signal electronics, nxp is driving innovation in the application areas connected car, security, portable & wearable and internet of things. nxp has operations in more than 25 countries, and posted revenue of usd 5.65 billion in 2014. find out more at nxp.com 
