in europe, squeezable pouches are mostly used for packaging the fruit juices, dairy products and soft drinks. however, these pouches seem to be the newest trend for alcohol packaging in the us. adage, which is a marketing website, unveils this unlikely new trend. the article, which is published on adage, mentions that, in the us, plastic pouches are now containing premixed cocktails, wine, as well as flavoured malt beverages &lsquoas a technique to attract consumers looking for a convenient and quick buzz. as per the information received by adage, the style was widespread this summer with the launch of pouch versions of products such as arbor mist and smirnoff. nielsen reports show that, in the us, sales of alcohol pouches have raised 153 in just one year. it accounts for the gross amount of the products sold 154 million. one more worrying development explained in the article is the likely increase of pouch drinks in grocery stores. the article emphasizes at diageo as one of the largest entrants in the industry of pouch drinks. this summer season, the drinks giant began us supply of smirnoffbranded and parrot bay pouches contain fruity maltbeverage drinks meant to be squeezed and frozen into a cup or glass. the singleserve intended 10ounce pouches ranging for 1.99 and are placed as a &lsquonomess way to take pleasure in fancy bar drinks at home. source of information httpwww.eucam.infoeucamhomenews.html18811935newesttrendinusalcoholpackaging…
