Marketing agency sunny thinking has designed the pack as part of the brand&rsquos &lsquogreat british summer of soreen&rsquo marketing campaign, which has been devised to coincide with the queen&rsquos jubilee, the london olympics and euro 2012. The pack is designed to combine what the brand describes as its &ldquosquidgy&rdquo personality with the union jack to showcase soreen as an authentic british brand.
The limited edition union jack packs of soreen will be available in both standard and larger sizes from may to september across the uk. Jonathan reed of sunny thinking said &ldquoi grew up eating soreen with my older brothers and now my kids love the delicious squidgyness of it too. It&rsquos great to work with brands you love.
