packaging can secure products a crucial competitive edge at the p.o.s. illuminated &ldquohilight&rdquo packaging with integrated electronic display. karl knauer innovative folding carton &ldquohilight&rdquo with printed, illuminated areas on highfinish surfaces. employing the latest process technologies, karl knauer has succeeded in attaching an illuminated display across several sides of the packaging and even onto curved surfaces. the display enables the generation of multicolored light effects and animations, such as flashing and fading. all parts of the packaging design can be &ldquohilighted&rdquo &ndash the logos, images, parts of images and text. moreover, this smart packaging can also be equipped with movement sensors so that the light effects are activated at the p.o.s. when a customer comes closer. thanks to its massive eyecatching potential, &ldquohilight&rdquo opens up a whole new range of opportunities, particularly for marketing.
