sales of "mini" sizes uppublished in csp daily newsshare on facebook share on twitter share on email share on print more sharing services 0related contentbeer shines, csds show life, energy drinks slow512014atlanta the cocacola co. said this week that u.s. sales of coke&39s smaller, premiumpriced packages, including 7.5oz. "mini cans&39&39 and 8oz. glass bottles, have risen 9 this year through october, reported the wall street journal.sales of its 12oz. aluminum cans and 2liter plastic bottles, long mainstays at supermarkets, are up just 0.1 over the same period, according to coke, citing nielsen storescanner data.atlantabased cocacola is increasingly pushing smaller packages as more americans worry about calories from sugary drinks amid high obesity and diabetes rates."health and wellness is a permanent trend,&39&39 sandy douglas, cocacola&39s north america president, told investors wednesday at a conference in new york hosted by morgan stanley.he added that mothers in particular are buying 7.5oz. coke cans for their children. the diminutive cans have about 90 calories, compared with 140 calories for the more widely sold 12oz. cans.the introduction of smaller packages in recent years isn&39t helping reverse falling u.s. soda consumption, which is expected to slip for a 10th straight year industrywide, the report said.douglas said coke&39s smaller package sizes only represent about 20 to 25 of its overall mix, with larger packages still dominating.but the company charges more on a perounce basis for the smaller packages, giving the company a boost. a 12oz. can of coke, typically sold in packs of 12 or 24, has cost the consumer 31 cents on average this year. the 7.5oz. can, often sold as an eightpack, has been priced at 40 cents on average, according to the company.much of the downsized packaging has been around for a while, said the report. cocacola rolled out the 7.5oz. cans nationally in 2010, the same year it began selling a 1.25liter plastic bottle as an alternative to the 2liter bottle and a 16oz. plastic bottle as an alternative to the 20oz. bottle.the packaging proliferation is part of a strategy that coke executives call obppc occasion, brand, price, pack, channel. coke has identified more than 30 drinking occasions from "family home meal" to "gotta have it to go." cocacola&39s bottlers in latin america pioneered the strategy of giving consumers more package choices during the 1990s, the report said.source httpwww.cspnet.comcategorynewsbeveragesarticlessmallercanspartcokespackagin…
